Discover Hidden Gaps in Your Marketo Operations
Your Marketo instance might be running, but is it performing? Most marketing teams don't realize their Marketo operations have critical gaps until it's too late. Our free audit checklist helps you identify what's working - and what's costing you leads, time, and revenue.
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ROI & Performance Metrics
Benchmark your campaign performance against industry standards and uncover the quick wins that will drive immediate results.
Lead Management & Data Quality
Assess your lead scoring, segmentation, and database hygiene to ensure quality leads reach sales and improve conversion rates.
Campaign Execution Health
Identify delays, bottlenecks, and missed deadlines in your workflow processes to get campaigns live on time and efficiently.
What's Inside the Marketo Audit Checklist?
Why Teams Are Auditing Their Marketo Setup
Inconsistent Performance Regionally
Your campaigns run differently across teams and geographies. Duplicate efforts, inconsistent messaging, and fragmented data mean you're leaving leads and revenue on the table.
Resource Overload and Team Burnout
Your small marketing team is stretched thin managing Marketo day-to-day. Between manual processes, workflow issues, and lack of standardization, they're drowning in operational tasks instead of driving strategy.
Unclear ROI from Your Marketo Investment
You're paying for Marketo, but are you getting the return you deserve? Without a clear audit, you won't know if configuration issues, poor segmentation, or workflow gaps are costing you leads.
Missed Deadlines and Campaign Delays
Without visibility into your Marketo operations, campaigns slip through the cracks. Teams struggle to maintain marketing momentum while leadership questions why initiatives keep falling behind schedule.
The checklist includes a prioritization guide. Know which improvements will deliver the fastest ROI and require the least effort.
Some fixes your team can tackle immediately. For all other complex issues, that's where expert Marketo support truly makes all the difference.
Run through the checklist and rate your Marketo setup across key operational areas. Be honest and thorough this is for your internal team only
Spot where your operations fall short of best practices. Most teams discover 3-5 areas where quick improvements could unlock significant gains.
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